Hi there, and welcome.

We're a team of designers, strategists, storytellers, and creators. We don't describe the world as it is. We describe it as it could be. This is us.

The LightBulb Creative Card


Who We Are.

Who We Are.

Our identity is a reflection of our culture & values. Clear and clever, but never cocky. Upbeat and friendly. Always observing, thinking forward, and challenging the norm.

We believe in and demonstrate an "everything is figureoutable" mindset. If we don't have an answer, we will find one until it fits perfectly.

Take the guesswork out of what your next business move is and become a confident and credible brand and business owner with our unique to you approach.

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Our Team.

The Inside Team.

Ciara Martinez

Founder & Strategy Director

Driven by curiosity and a desire to create, Ciara launched The LightBulb Creative out of a passion to help mission and growth focused businesses. She guides our projects to balance intention with each brands sweet spot.

Sarah Daly

Sarah Daly


Sarah is a Chicago-based graphic designer & illustrator building brands with both good looks and personality. Sarah and Ciara connected on a whim in 2020 and they've been lighting up brands together ever since.

Camila Gutierrez Writtenberry, Translation Master

Camila Gutierrez Writtenberry

Translation Master

Born in Santiago, Chile and emigrated to the United States in 2001, Camila's strength weaves into her passion for affordable and accessible language resources for all. Not to mention, she's on her way to becoming a lawyer in her spare time.

Brian Farmer, Designer

Brian FaRmer


Brian is a Tennessee based designer specializing in branding and identity. His sweet spot is leaning into a more daring and attention-grabbing approach that is rich in details and complexity.

What lights us up.


Endlessly looking at everything around me with a curious eye and letting it serve as an inspiration to use in a completely new way. My attention to detail and energy to see a vision come to life is as much my weakness as it is my strength...that and pizza.


Founder & Strategy Director


Ciara Martinez, San Francisco