5C | Contra Costa County Charter Coalition

Family Power for Quality Schools


Brand Identity | Website Design | Collateral Design


Contra Costa County Charter Coalition




Contra Costa County Charter Coalition (5C) identified a need to uplift the power and voice of Contra Costa County Charter School Families for those that are at risk of non-renewal and unfavorable facilities decisions in this polarized political climate – despite overwhelming family interest in charter schools.

What We Did

They came to us to create a clear and ambitious visual identity and website that resonated with 5C's diverse audience. Digging deep to find their brand personality and a way to visually convey their message, we crafted a comprehensive, authentic brand identity. We started with our in-depth discovery session followed by developing custom stylescapes. With a new brand comes a new website and, for 5C, a site that is equally practical and visually engaging. Their new site is designed for maximum impact to provide visitors with an opportunity to learn more and engage with the mission.

Luxie Club Brand Guidelines
Families in Action Brand Identity
Families in Action bus stop advertising
Families in Action brand identity concept
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