Together, we are going to make educational progress possible.

Overview

Families in Action works to organize and channel the power of students and families in Oakland to fight for access to quality schools, no matter if they attend district or charter schools.

What We Did

With a logo already in hand, the Families in Action brand was still in need of an identity. Digging deep to find their brand personality and a way to visually convey their message was the jumping off point for rounding out the brand. We started with our in-depth discovery session followed by developing custom stylescapes.

The Lightbulb Creative worked with the team to develop the brands style and custom graphic elements and a cohesive brand identity that was easily managable by the team. We also designed social media templates and other brand collateral for the client to modify and interchange based on the brands social media strategy.