Own HER Power

The Brief

With a logo already in hand, the LeadHERship Athletic brand was still in need of an identity. Digging deep to find their brand personality and a way to visually convey their message was the jumping off point for rounding out the brand.

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The Lightbulb Creative worked with the team to develop the brands style and custom graphic elements that celebrates the athletic lifestyle and balances femininity. We also designed social media templates for the client to modify and interchange based on the brands social media strategy. On a mission to spread a powerful and motivational message impacting young women's lives, we created a podcast cover to attract and portray the brand to listeners.

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