Oakland Enrolls
Oakland Enrolls helps families explore, understand, and apply to Oakland’s public charter schools, all in one place. The platform simplifies what has often felt like a confusing and inequitable process and turns it into one that feels empowering, inclusive, and clear.
Why this project mattered:
When the Oakland Enrolls team reached out, they were stepping into a new era. One where the mission was the same, but the presentation needed to finally match it. The vision was clear: make school choice feel possible for every parent in Oakland.
This project carried a quiet kind of weight. Behind every design decision was a parent trying to make the best choice for their child. We wanted to honor that experience and make the process feel less like navigating a system and more like being supported by one.
We started by reimagining the brand from the inside out. We drew inspiration from the city’s murals, the ones that turn school walls and rec centers into stories of identity and pride. They are symbolic, layered, and unmistakably local. That spirit shaped everything that followed.
The new logo nods to pride and belonging, like a patch you’d wear proudly for your city. The colors feel alive, rooted in Oakland’s vibrancy and community. And the website was designed to feel like guidance, not a guessing game — warm, clear, and easy to follow at every step.
The result?
Oakland Enrolls now looks and feels like the community it serves. The new brand brings order to the noise and heart to the process, setting the stage for more families to see what’s possible and find the right fit for their child.
.webp)
What did the client say?
