Dare to Shine

Project Goals

‍SeaLight aimed to establish a bold and distinctive brand identity to advocate for increased female representation in the maritime industry. The goal was to create a compelling visual and digital presence that resonates with female mariners and highlights the organization's mission to drive change and foster inclusivity within a traditionally male-dominated field.

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Short Overview

SeaLight, led by Kamila Calko, is dedicated to transforming the maritime industry by empowering female mariners. Our project focused on developing a brand identity that reflects the values of empowerment, connection, and transformation. We sought to enhance their online presence with a modern, engaging website and supportive marketing materials that align with SeaLight’s mission.

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What We Did

• Created a brand identity for SeaLight, including a bold new logo, an evocative color palette, and a dynamic web presence.
• Designed a brand style that embodies empowerment and connection, utilizing star motifs and a color transition from traditional navy to vibrant teals, cyan, gold, and amber.
• Developed a 3-page website that effectively communicates SeaLight’s mission and connects with their target audience.

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Challenges & Solutions

• Challenge: Effectively conveying the dual focus of SeaLight's brand—empowering female mariners while addressing the industry’s gender disparity—in a visually compelling way.
• Solution: We employed a design strategy that combined star motifs with a transitioning color palette to symbolize guidance and transformation. This approach created a strong visual identity that reflects SeaLight’s commitment to empowering women and fostering industry change.

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Key Deliverables

• A core brand identity package including logo, color palette, and typography.
• A new website with a modern and engaging layout.

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Results & Impact:

• The new brand identity effectively captures SeaLight’s mission and values, establishing a strong and distinctive presence in the maritime industry.
• The redesigned website and marketing materials have enhanced SeaLight’s ability to engage with female mariners and promote their message of empowerment and inclusivity.

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