Brand Identity | Website Design | Collateral Design
Contra Costa County Charter Coalition
2023
Overview
Contra Costa County Charter Coalition (5C) identified a need to uplift the power and voice of Contra Costa County Charter School Families for those that are at risk of non-renewal and unfavorable facilities decisions in this polarized political climate – despite overwhelming family interest in charter schools.
What We Did
They came to us to create a clear and ambitious visual identity and website that resonated with 5C's diverse audience. Digging deep to find their brand personality and a way to visually convey their message, we crafted a comprehensive, authentic brand identity. We started with our in-depth discovery session followed by developing custom stylescapes. With a new brand comes a new website and, for 5C, a site that is equally practical and visually engaging. Their new site is designed for maximum impact to provide visitors with an opportunity to learn more and engage with the mission.
![](https://cdn.prod.website-files.com/65a14040d663a8386bbde9cd/65b10d10df559ea9c73d21ed_6429c95070b4df72ce53e6a6_5C%2520Collateral.jpeg)
![](https://cdn.prod.website-files.com/65a14040d663a8386bbde9cd/65b10d103b89a196dc9e3866_6429ca0be72741f0954287a9_5C%2520Final%2520Stylescape.jpeg)
![Luxie Club Brand Guidelines](https://cdn.prod.website-files.com/65a14040d663a8386bbde9cd/65b10db230244d2047947f1d_6429c15ff9d51a11709cf05c_5C%20Slide%20Teck%20Template%20Mockup.jpg)
![Families in Action Brand Identity](https://cdn.prod.website-files.com/65a14040d663a8386bbde9cd/65b10dcb152dc245c2e9c461_6429c2016251936e835cbd73_5C%20Website%20Mockup.jpg)
![Families in Action Brand Identity](https://cdn.prod.website-files.com/65a14040d663a8386bbde9cd/65b10df26abce6e0165544c1_6429c22d13003e2ca8e596fb_5C%20Business%20Card%20(1).png)
![Families in Action Brand Identity](https://cdn.prod.website-files.com/65a14040d663a8386bbde9cd/65b10e0ff33f958703b13780_6429c38d528862459dd07878_5C%20Email%20Template%20Phone%20in%20Hand%20(1).jpg)
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Work .