Branding | Collateral | Web Design | Branded Content
Luxie Club
2021
The Overview
Luxie Club is the place to discover luxury designer handbags and accessories at affordable prices. After a remarkable first year of growth, Luxie Club was ready to make a bold statement for its brand and create a seamless user experience with a new website and ongoing email marketing.
What We Did
We were able to deliver a clean, clear, and striking brand identity and Shopify website effective at converting traffic into sales. The backend reporting systems and improved e-commerce order management resulted in a streamlined process allowing the team more time to refocus on other growth-related priorities.
Over a 60-day period, we increased Luxie Club’s email marketing conversion rate from .08% to 3.77% and open rate from 35% to 58% through strategic testing, design and planning. A combinatin of weekly emails and promotional emails garnered increased revenue and consumer engagement for the brand.
Our team built a dynamic welcome sequence that brought the brand personality to life through the user journey using Klaviyo’s powerful tools.
![](https://cdn.prod.website-files.com/65a14040d663a8386bbde9cd/65b11340d77b3a925ac9b22b_63c44d3f59c35ab36a3b463d_LC%2520Email%2520Phones.jpeg)
![Luxie Club Brand Guidelines](https://cdn.prod.website-files.com/65a14040d663a8386bbde9cd/65b1138cf3e7ba1d16638ec1_62d4c23faf5e2e9446bbdce1_5.png)
![Families in Action Brand Identity](https://cdn.prod.website-files.com/65a14040d663a8386bbde9cd/65b113a00e3de23654432ee7_6429bebaf47c95f5695b68b9_Thank%20You%20Notcard%20copy.jpg)
![Families in Action Brand Identity](https://cdn.prod.website-files.com/65a14040d663a8386bbde9cd/65b113c51c08fa31c5009785_6429be7dc388ed133d7cf946_Weekly%20Drop%20Email%20Phone%20Mockup.jpg)
![Families in Action Brand Identity](https://cdn.prod.website-files.com/65a14040d663a8386bbde9cd/65b113d83c39a432bd525b02_635454ef9ee2d116160aaa0c_Falling-Notecard-Cards-Stationery-Mockup.png)
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Work .